Canali opens The Beijing Flagship Store
78 YEARS OF FINE TAILORING
On 18 October Canali officially opened the brand’s Flagship Store in Beijing, its sixth showcase in the Chinese capital and the 71st since 2002 in this market, which the Italian brand and international ambassador of masculine elegance regards as one of its most strategic. The new 250 sq m space in the Seasons Place Mall has a visual impact which is particularly striking because of its unusual parallelogram plan, with three of the four sides represented by outward-facing facades, giving the store remarkable visibility. There was a special focus during the design process on the big ‘wrap-around’ facades, which seem to embrace the entire boutique and are composed of windows and grey stone
clad wall areas that form a pattern with black metal linear inserts. Canali’s Flagship Store stands out for the originality of an architecture that unites solidity and lightness, partly through the skilful use of carefully selected materials including stone, mahogany, steel and leather. The official opening was celebrated with an exclusive evening event entitled Unveiling Tradition, staged at “798 Art District” in Beijing, which told the story of the past, the present and the future vision of the company which is an ambassador of “artisan know-how”, as embodied by the Made in Italy approach in its specific sense of “sartorial excellence”. The evening’s guest of honour was Chinese actor Huang Xiaoming.